At MultiMind, we work closely with clients who want to hire and recruit staff for their marketing and communications departments. It's an exciting time we live in as the job market cries out for excellence in communications for digital channels and social media marketing. Today, companies are expected to be active and own their own social media presence in an era where everything written digitally stays digital. Who do you want to be the voice of your company? And what qualities does a social media manager need to have?
What is the role of a Social Media Manager?
A social media manager is responsible for all or part of a company's digital presence. Just like a PR expert, it is important to have knowledge of how to highlight the positive attributes of a brand. A skilled social media manager knows how to create content that both answers customers' questions and successfully engages followers. In today's conscious and changing world, a social media manager needs to be constantly up to date and stay on top of the latest trends in social channels. It's about being able to calibrate with the outside world as the algorithms that drive traffic on the internet change.
Today, you can get a lot of information about your followers if you track conversions by brand. For a social media manager, this simplifies content analysis to compile tailored strategies that can be adapted to the market. The more you know about your customer, the easier it is to create a message that resonates between the company and its followers.
Things to consider when hiring a Social Media Manager.
A big mistake many companies make is hiring people who have no professional background in communications. In some cases, you might hire an influencer, a person who has such a large audience on one or more social media channels that the channel generates revenue.
An influencer also has a great ability to create stories that both attract and spread. It is therefore easy to think that an influencer is suitable for a company looking to recruit a social media manager. In some cases, it might work just fine. But the big difference is that an influencer chooses to tell their own story, whereas a sharp communicator can create an attractive story for any company.
This is the mark of a skilled Social Media Manager.
As a communicator and social media manager, you need to constantly adapt and know how to strategise based on purpose, audience and message. The ability to pick up on and determine what is attractive to communicate is constantly driven by current trends. A skilled communicator takes into account company policies that govern how you can express yourself. Communicating on a company's social media is often far removed from how you express yourself as a person. That's why it's important to constantly connect back to and build a good story that targets the company and its message.
The market economy is changing incredibly fast and sometimes it's hard to keep up - what's fashionable today is out tomorrow. That's why it's important to keep up to date with the latest trends in different social channels and what new platforms are emerging. With a skilled social media manager equipped with the right tools to analyse content, your business can easily pull away from the competition and attract more customers.
At MultiMind, we are experts in staffing and recruitment of services in marketing and communication. We have long and solid experience in the industry and a strong network of competent candidates. Contact us today to find your next digital marketing star!